On Our Radar: Ethically Sourced Skincare Collection, nyakio™
Sundial Brands, parent company of (our faves) Shea Moisture, Madam CJ Walker and more; just launched a brand new product line — the company’s first prestige skincare line — nyakio™. All we know is...we can't wait to get our hands on these ethically- and sustainably-sourced products!
A bit of background: inspired by her family of medicine men, farmers and educators, founder Nyakio Kamoche Grieco — a first-generation American of Kenyan descent — partnered with Sundial to bring global secrets of naturally ageless beauty to the U.S. market. Based on Nyakio’s family recipes, as well as beauty traditions from 13 countries across the globe, each formula is said to evoke a "luxurious, culturally transcendent experience."
nyakio™ combines cultural traditions with modern, results-driven formulas to deliver premium personalized natural beauty and multi-tasking products. Says Grieco about the new partnership, "I am beyond grateful to join Richelieu and the team at Sundial as I begin my journey with this new skincare line. Having the support of a company that truly cares about the people it serves and the world in which we live is rare, and I look forward to everything that we will accomplish together.” We love this!!!
The brand launched exclusively in 305 Ulta stores across the U.S. today, so grab yours in-store or on the Ulta site: www.ulta.com/brand/nyakio. Be sure to let us know which products you like most.
Congrats to Nyakio and team!